day's schedule includes few tasks which needs traveling making it
difficult and time consuming as a result creating an exhaustive feeling
ending up the day with an incomplete schedule. The charismatic way of
doing things online has been the trend as it is easy, time and money
saving. Online banking, online registrations,online booking airline
tickets, railway tickets or bus tickets reduces most of the hassles of
long queues and getting struck up in traffic. Online shopping is no
exception as it has many advantages:
1.One can visit the site as many times as they want, see and compare the products.
2. Visit more number of sites in less time.
3. Prices are fixed, building trust and confidence of buying products worth money.
Online shopping sites give the option of cash on delivery option which
add the customer to be on the safe side that they will be paying after
they are satisfied with the product.
Many customers shift to online shopping avoiding long waiting, traffic
hassles and most importantly saves time . No rushing for shopping in the
evening or at the week ends.
online shopping reduces all the inconveniences it also washes away the
facility of interacting, clearing doubts and products real dimensions.
Online shopping sites try to project the picture of the products by
picturing the products from all angles and using models. Most of the
pictures do not give the right measurements of the products. Though the
product picture have the measurements printed customers get confused
with what the product really looks like. With option of cash on
delivery, the customer always complain that it was not the product he
could sense from the picture online so he wants to reject or exchage the
accessories like ear rings, bracelets, all ornaments, bags look
different, in particular the size. The pictures of all the products are
displayed in the same size irrespective of the proportion misleading the
customer, finally getting confused.
the Cash on delivery option, repetitive rejection or exchange of
products becomes difficult. There is every possibility of damage caused
to the products during transport. A clear idea of the products can be
presented with online tools like Video conferencing which creates room
for interaction with a sales person live. It has the advantage of
1. Visualizing the product live
2. Clear estimation of the size of the products.
3. Interacting with the sales man and clearing all the doubts they might have.
Using Video conferencing technology ensures that online shoppers have
the same personalized attention and exposure as in real time shopping
lifestyle, increased work pressure, increase in population may be few
reasons for customers inability to spend more time for shopping . Video
conferencing in online shopping revolutionizes the e-commerce sites as
it would make the site more trustworthy, rising expectations of more
lead conversions reduced number of rejections and exchanges on cash on
delivery option. Increasing the number of people visiting the site, in
turn increasing the traffic to the site and also improving the trust of
Shelly Desuza is eminent in writing articles
enriched with fresh content based on SEO standards focusing on, Off page
and On page optimization. She writes articles on SEO and Video
Conferencing products, working as a Senior SEO and Web designer with
Peoplelink Corporate solutions a leader in providing Boardroom Video Conferencing in India.