Wednesday, 29 February 2012

Why Educational Institutions Are Taking A Fresh Look At Video Conferencing.

Video conferencing is a communications medium variously used for lectures, tutorials, workshops, project reviews, remote site visits, etc. A video conferencing can be either two ways (point-to-point) or multipoint, linking more than two locations with audio and video in real time.

Multipoint conferences are technically more demanding. Depending on the system used, a video conferencing can also include data sharing such as an electronic whiteboard that all participants can draw on, or text based real time ‘chat’ (like e-mail but it appears instantly on recipients’ screens) and application sharing such as word processors, spread sheets, CAD packages, etc, so that all participants can work on the same file.

Video conferencing software has been helpful for business for quite a while. There are a variety of reasons why educational institutions and commercial organizations are taking a fresh look at it.

Video conferencing can have an important role to play in bringing together staff and students across different institutions, bringing in outside experts from industry and reaching and supporting remote students, either in the local community or those based overseas. In particular they can be used to aid widening participation and enhancing retention rates through better support for off campus learners and assist with increasing overseas market share.

Many educational institutions and organizations are using custom build video conferencing rooms. There is an increase in numbers and usage of desktop sharing in last couple of years.
It helps in sharing teaching sessions between outreach centers or associate institutions.
It helps in Inter-institutional collaboration making students from different Institutions to work on tasks together.
The overseas market share can be increased, by providing quality learner support direct from the institutions or organizations.
Non-traditional learners, who may live near a campus or learning centre but not be able to attend campus-based sessions, can use desktop videoconferencing to interact with teaching staff.
Geographically isolated learners find video conferencing very useful.
Some operation theaters now have video conferencing setups. Medical students can get the same views as the surgeon during keyhole surgeries and may be able to ask questions during the operations.
It can give support to work based learners, students on placements and teaching company associates to use its facilities in the work place keeping links with industry.
  Shelly Desuza is eminent in writing articles enriched with fresh content based on SEO standards focusing on, on page and off page optimization. She writes articles on SEO and Video Conferencing products, working as a Senior SEO and Web designer with Peoplelink Corporate solutions a leader in providing Boardroom Video Conferencing in India,

Tuesday, 28 February 2012

Interview with Search Engine Marketing Guru Ton Heerze

Every entrepreneur wants to be in the top positions of Google. Type a search in Google and voila, there you are. How disappointing is it when you see that the competition has a higher position in Google than you have and their websites are visited way more than yours? The company Webton from Hengelo in the Netherlands developed their own SEO platform and offers their clients top positions in Google. "We guarantee almost every entrepreneur a position in the top five", said CEO and founder of the company, Ton Heerze.

Since the most influential search engine, Google, has changed its policy, the content of a website is less valuable than the network in which the website is situated. Therefore a lot of websites went down in the SERPs (Search Engine Result Pages) after someone searched for a certain keyword. What is counting now is the presence of companies on social networks like facebook, Google +, twitter and hyves. For Google it´s an important sign that a website is present in a good network. So the more profiles on social networks you have, the better for your network reputation.

But getting such a job done is a lot of work for most businesses. Tweeting, hyving, facebooking didn´t become verbs for nothing. To reach real success on those new communication networks, businesses have to work on them every day. Posting messages, photos and upload videos and above all making sure it looks nice because a boring entrepreneur or business is not interesting for the user. The entrepreneur who doesn't want to spend much time on social media and just wants to be found can practice search engine optimization by building up a good link structure.

"We are the only company in Twente that offer this kind of search engine optimization service," says Ton Heerze, founder of Webton internetdesign Hengelo. "We have worked very hard for almost a year to build a platform which makes it possible to put hundreds of links on other websites quite easily. Due to all those links Google considers these websites of our clients to be very important, so their websites are showing up first on certain search queries. Especially in a market in which the competition is very high, the links have a great impact in the search engine results. It´s amazing to see how a keyword like "sell cars" has brought one of our clients to the second position on Google. And then you have to think about the fact that there are more than one million competitors for this keyword. The same goes for the keyword "webdesign" where we have managed to position ourselves in between 138 million competing results to a number two spot. Not bad right? Building up a good link structure as part of search engine optimization is the top of the bill.", Ton Heerze is smiling.

Building up a strong link structure is embraced by other entrepreneurs, notices Heerze. Since the introduction of the new link system half a year ago the sales have gone up by 20%. To get all this work done Heerze had to hire new staff and rent more office space. "A lot of our existing clients want to benefit from our service and with that we are very busy. We are offering an all-in-one concept, because we are placing links on at least 150 pages and make profiles on more than 70 social networking sites which we documented. We can place videos and images and other content on them. For every entrepreneur it is only a matter of maintaining. And yes, even that we can do for them."

Ton Heerze - Founder Webton

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By: Mario van Santen